A barbershop site with the weight of the shop itself.
Concept project. Self-initiated work for a fictional brand, not a client engagement.
The brief
Northline Barber Co. is an imagined independent barbershop. A small team. Loyal regulars. A name for doing things properly.
Bookings come in by phone, by walk-in and by direct message. Saturdays are full. Midweek is patchy. The shop needs a website that feels like the room it represents, and puts booking first.
The challenge
Barbershop websites tend to look alike. A stock photo, a price list, a link out to a booking page that belongs to someone else. On a site like that, a good shop looks interchangeable.
Northline doesn't need to be louder. It needs a site that shows why this chair is worth the visit.
The site has two jobs. Show the standard within a few seconds. Make booking take a few taps. Anything that serves neither is left out.
Direction
Charcoal, warm tungsten light and brass. Photography stays close: tools, hands, leather, steel. No wide shots of an empty shop.
Type is heavy and plain, like lettering on a shop window. The feel is tactile and masculine. No skulls, no vintage badges, no barber poles.
- Charcoal#121110
- Brass#C2A06A
- Bone#F1EBE2
Services read as a short menu. Each line shows a price, a duration and its own way to book. Each barber has a profile, so regulars can book the person and not just the slot. Hours, address and directions are always one tap away.
Key features
- 01Booking by service, barber and time
- 02A service menu with price and duration
- 03Barber profiles
- 04Hours, location and directions
- 05A gallery of cuts and details
Sample content. Reviews, prices and guarantees shown in this concept are fictional.
Motion
Slow and weighted. Images open with one clean wipe. Buttons answer with a short, firm press. Nothing bounces.
Book stays fixed at the bottom of the screen. The flow is thumb-sized and three steps long: service, barber, time.
For a real shop, we would track:
- Bookings completed online
- The share of people who start a booking and finish it
- Online bookings compared with phone bookings
- Midweek bookings
- Returning customers who book again
- Taps on call and directions