A garden is sold before it exists. This site shows it first.
Concept project. Self-initiated work for a fictional brand, not a client engagement.
The brief
Evenfall Landscape Co. is an imagined residential design and build studio. Gardens, terraces, lighting and outdoor living, by one team.
Its imagined website leads with a list of services and a quote button. The finished gardens sit three clicks deep.
The challenge
A homeowner looking at an ordinary backyard has to picture the finished one before they call. Most landscaping sites leave them to do it alone.
The home page begins with the yard as it is and finishes it in one slow shot: lawn, terrace, planting, then the light. After that, the photographs lead.
01 Before
02 Lawn and terrace
03 Finished
The opening sequence, in three frames. Both photographs are design visualizations made for the concept.
Direction
Black, white and a single burgundy accent, kept for the next step. Warm dusk photography, shown large.
One sans-serif, light and set in capitals. Dark and light sections alternate, like rooms opening onto a garden.
- Ink#101012
- Soft white#F5F4F2
- Burgundy#971F3E
Projects are filtered by the kind of work, each with a page of its own. A before-and-after slider lets a visitor compare one yard for themselves.
Key features
- 01A staged opening transformation
- 02A before-and-after slider
- 03A filtered project catalogue
- 04A page for every project
Sample content. Projects, services and imagery shown in this concept are fictional or illustrative.
Motion
Measured and cinematic. The yard comes together in one continuous shot, then the page goes quiet.
The opening plays in a tighter crop of the same garden, and the words follow beneath it.
This is a concept, so there are no results to report.
- Consultation requests
- Requests that include project type, budget and location
- How many visitors watch the opening transformation
- Use of the before-and-after slider
- Time spent with project pages
- Requests made after viewing at least one project