Work
Self-initiated projects that show how we think and build.
Four imagined businesses. Four real kinds of problem. We wrote each brief ourselves, then designed the answer to the standard we'd hold for a client.
Palette, type, imagery and pace change from one to the next. The standard doesn't.
Concept projects. Self-initiated work for fictional brands, not client engagements.
- 01
Northline Barber Co.
Dark, warm and tactile. A site built to fill the appointment book.
View the project - 02
Flowstate Plumbing
Bright, friendly and fast. Built to turn an urgent search into a call.
View the project - 03
Apex Roofing Group
Dark, architectural and unhurried. Built to earn trust before a major purchase.
View the project - 04
Evermore Stories
Soft, filmic and image-first. Built to let the photographs do the selling.
View the project
Imagery in these projects was generated for the concepts.
These were designed for imagined businesses. The next one could be for yours.